I am Alfredo Di Mauro
Dad, architect, designer. and businessman
I transform spaces through lighting integrated into the architecture, enhancing the design and improving the mood of the people who interact in it.
SOME OF MY PERSONAL STORY:
I was born in Caracas, Venezuela, being the youngest son of an emigrant couple from a small town in southern Italy.
My parents never detached themselves physically or emotionally from their land.
I spent my whole life living between Venezuela and Italy, reaching the point of feeling confused about my true nationality and having many problems writing and expressing myself in Spanish.
It is for this reason that I decided to study architecture.
I STUDIED ARCHITECTURE Not only because since I was little I HAD THE INFLUENCE OF THE ITALIAN passion for design and shapes, but because it was easier for ME to express myself in an artistic way than in writing.
One day I decided that Italy would no longer be my traveling place but my definitive space. I always knew that that trip would come without a return ticket.
Now Italy is my home and my workspace.
I chose Florence as an inspiring city to develop a new project that I had in mind for a long time: designing my own line of architectural lighting inspired by the shapes and history of what I now call my home.
I work for clients, designers and architects lighting their projects no matter where they are in the world.
Also, I am the CEO from www.lumstock.com. Online store of high-level components for the integration of light in architecture.
led component store
to integrate into the architecture
A LITTLE BIT ABOUT ME career
I'm an architect. I graduated from university very young and soon after I became independent setting up my own architecture office.
My first projects were successful at the design level but a disaster in lighting.
I made the mistake of letting an electrician "light up" my project. So did a builder, an electrical engineer, and a lighting designer.
The latter was the most disastrous outcome.
Light and concept were not related.
Until a very important client arrived: an electronics store that wanted me to design a futuristic space where "light" was the protagonist.
I COULD NOT ALLOW A THIRD PARTY TO RUIN MY CONCEPT, SO I DECIDED THAT I AS AN ARCHITECT HAD BETTER SKILLS THAN ANYONE ELSE TO DESIGN THE LIGHT FOR MY PROJECT
This is how I set myself the challenge of designing from an artistic concept, just like I did in architecture but using light, shadows and the advantages of LEDs.
After many months of work, the project ended up being a success and a reference in light design for the time.
And then the following clients came to design the lighting for their projects ...
And my fellow architects began to ask me for consultancies ...
And I couldn't stop talking about light while I was a design professor at the university's architecture faculty.
This is how fate led me to discover enlightenment without seeking it. A beautiful accident with chained consequences that always reached the same meeting point: - «I WANT YOU TO DESIGN THE LIGHT OF MY PROJECT» they told me.